Purple toning shampoo

Neutralize Brass. Maintain Cool-Tone Brilliance. Keep unwanted warmth at bay with every wash. Our Purple Toning Shampoo is a professional-grade cleansing treatment infused with direct violet pigments. Designed for blonde, silver, platinum, and bleached hair, it works by depositing temporary violet pigments onto the hair shaft to visually counteract and neutralize brassy, yellow undertones. This daily-use formula cleanses, conditions, and color-corrects, ensuring your cool, icy, or ash tones stay vibrant, balanced, and free of discoloration.

Formula can be customized
Color can be customized
Fragrance can be customized
Small batch customization is supported

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How It Works: The Principle of Color Correction

The science is rooted in the color wheel: violet sits directly opposite yellow. The violet micro-pigments in this shampoo bind to the hair’s surface, effectively canceling out the warm, yellow, or orange tones that develop over time in lightened hair, restoring a bright, clean, and cool-toned finish.

Key Active Mechanism & Benefits

💪 Targeted Brass Neutralization: The violet pigments work during your wash to visibly reduce yellow and orange hues, reviving cool blonde, silver, and ash shades.

✨ Gentle, Effective Cleansing: Formulated with a gentle surfactant system that removes impurities and buildup without stripping hair, making it safe for regular use on color-treated hair.

🛡️ Customizable Toning Effect: Use 1-2 times weekly for maintenance, or as directed, to control brassiness. The effect is temporary and builds subtly with each use, allowing for perfect tonal control.

Manufactured in Guangzhou – Your Expert Beauty Partner

We are a leading haircare OEM/ODM manufacturer based in Guangzhou, specializing in advanced color-care and treatment formulations. We provide end-to-end solutions to bring your product vision to life.

Our Comprehensive Services Include:

Full OEM/ODM Services: From custom formulation (adjusting pigment load, viscosity, and actives) to filling, packaging, and logistics.
Private Label & Branding Solutions: We help you build a distinct brand with tailored product development and packaging design.
Scalable Production: We support orders of all sizes with consistent, high-quality manufacturing, from initial samples to large-scale production runs.

Commitment to Quality & Ethics

✅ FDA Compliant: Our formulations adhere to U.S. FDA guidelines for cosmetic safety and quality.

✅ ISO 22716 Certified: Our manufacturing facility is certified to the international Good Manufacturing Practice (GMP) standard for cosmetics, ensuring the highest levels of hygiene and process control.

✅ Cruelty-Free: We do not test on animals. Our products and processes are developed in alignment with global ethical beauty standards.

Ideal For

Individuals with blonde, silver, platinum, bleached, or highlighted hair looking to maintain a cool, brass-free tone between salon visits.
Haircare brands seeking to add a professional, color-correcting shampoo to their salon or retail line.
Salons and stylists recommending a reliable at-home maintenance product to clients with lightened hair.

Ready to develop a professional purple toning shampoo for your brand?

Contact us today to discuss your Purple Toning Shampoo project. We’ll help you create the perfect product to combat brassiness and preserve perfect tone.

Purple toning shampoo